Shannon-At-AppCoff

Life isn't meant to be pixel perfect

Shannon-Designing

Shannon Zaragoza

Brand Specialist, Digital Strategist & Creative Problem-Solver

I'm Shannon Zaragoza — a visual communicator who helps businesses and organizations look like who they actually are. With a foundation in fine art and over a decade of professional experience, I bring the same attention to composition, color, and meaning whether I'm sketching in a notebook, designing a brand identity, or building a website from scratch.

My Philosophy:

Images are the first and most global language

Art isn't separate from the work, it's the foundation.

I didn't come to design through tech. I came through drawing, ceramics, printmaking. I learned to see before I learned to build.

That fine art training: the attention to light, weight, negative space, and emotional resonance, is in everything I make. A website is a composition. A brand is a visual language. A logo is a tiny sculpture that has to work at every scale.

What I Bring

A Full Toolkit

A cross-functional skillset built across 9 years of agency work: strategy, design, development, and the tools connecting them.

Design & Brand

  • Brand identity & visual systems
  • Graphic design: print & digital
  • Typography & visual communication
  • Rebranding & brand refresh
  • Photography curation & direction
  • Adobe Creative Suite
  • Figma / UI–UX design
  • Wireframing

Web & Digital

  • WordPress (custom builds)
  • Beaver Builder + UABB
  • WooCommerce / e-commerce
  • Custom post types & content architecture
  • Information architecture
  • HTML & CSS
  • SEO & content strategy
  • Email marketing

Strategy & Technology

  • Content strategy & systems
  • AI workflow (Claude, ChatGPT)
  • Prompt engineering
  • Digital marketing strategy
  • Client consulting
  • Project support & coordination
  • Task Management Software
    (Notion, Google Suite, etc)

Personality & Heart ♥

  • Positve Mental Attitude
  • A passion for consistency
  • Respect for handcraft
  • Building websites since Yahoo Geocities 
More About Me →

Let's work together.

Get in Touch

I'm open to full-time opportunities with mission-driven organizations. Remote preferred, WNC / Upstate SC accessible.