Life isn't meant to be pixel perfect
Shannon Zaragoza
Brand Specialist, Digital Strategist & Creative Problem-Solver
I'm Shannon Zaragoza — a visual communicator who helps businesses and organizations look like who they actually are. With a foundation in fine art and over a decade of professional experience, I bring the same attention to composition, color, and meaning whether I'm sketching in a notebook, designing a brand identity, or building a website from scratch.
My Philosophy:
Images are the first and most global language
Art isn't separate from the work, it's the foundation.
I didn't come to design through tech. I came through drawing, ceramics, printmaking. I learned to see before I learned to build.
That fine art training: the attention to light, weight, negative space, and emotional resonance, is in everything I make. A website is a composition. A brand is a visual language. A logo is a tiny sculpture that has to work at every scale.
"Shannon,
What do you do?"
Great Question!
I work with companies to analyze, transition, and optimize their brand, print, and web presence.
I help them answer:
What are you trying to say?
Who are you talking to?
Here's how I do it:
I build Custom Websites
Primarily in WordPress for the last 9 years. I know enough of the front & backend development to collaborate between tech teams.
I design Brand Materials
Adobe, Figma, Spiral-bound Notebook, etc. for digital or print delivery with consistency that spans mediums.
I optimize Web Content
I help search engines find and understand what you put on your website. When well done, this helps your human users the most!
I develop Strategies & Patterns
I love to McGuiver my way through your existing brand assets to help you transition with intention into looking & sounding like your vision.
I handle E-Commerce
& Custom Fields & Post Types! I'm a WooCommerce Customizing Queen with a passion for dynamic data population and optimum user experience.