Now, More than Ever, Your brand needs

Hand-Crafted Authenticity for Human Connection

LUCKILY, I have you covered:

An artist's touch for creative companies. A gardener's stewardship for sustainable ventures. A holistic consultant for human brands looking to level up in a digital world.

Crafting the brands of:

Creative Director & Web Designer in Western North Carolina

I am Shannon Zaragoza

Brand Specialist, Digital Strategist & Creative Problem-Solver

Creating authentic & meaningful brands in Western North Carolina for more than a decade

See My Work

More About Me

SolomonSeal_Illustration_ShannonDavisZaragoza_white_vertical_web

The ShannonMade Creative Process

This process (scaled appropriately) applies to any project. Your decisions should be driven by the goal of what the action is meant to achieve.

Get Rooted

Discovery, goals, planning

Identify what's going on from the ground up

Prune & Feed

Ideation, Implementation, and informed strategy

Choose where we direct the energy to produce the shape we want

Tend & Harvest

QA, Launch, Future Growth

With optimum conditions, your concept can reach its full potential

Not sure what your goals are? That's ok! We can work on that, too. Let's keep clearing the weeds while we figure out what we are planting.

Life isn't meant to be pixel perfect

My Philosophy:

Images are the first and most global language

Art isn't separate from the work, it's the foundation.

I didn't come to design through tech. I came through drawing, ceramics, printmaking. I learned to see before I learned to build.

That fine art training: the attention to light, weight, negative space, and emotional resonance, is in everything I make. A website is a composition. A brand is a visual language. A logo is a tiny sculpture that has to work at every scale.

Fine Art Portfolio

"Shannon,
What do you do?"

Great Question!

I work with companies to analyze, transition, and optimize their brand, print, and web presence.

I help them answer:
What are you trying to say?
Who are you talking to?

Here's how I do it:

I build Custom Websites

Primarily in WordPress for the last 9 years. I know enough of the front & backend development to collaborate between tech teams.

I design Brand Materials

Adobe, Figma, Spiral-bound Notebook, etc. for digital or print delivery with consistency that spans mediums.

I optimize Web Content

I help search engines find and understand what you put on your website. When well done, this helps your human users the most!

I develop Strategies & Patterns

I love to McGuiver my way through your existing brand assets to help you transition with intention into looking & sounding like your vision.

I handle E-Commerce

& Custom Fields & Post Types! I'm a WooCommerce Customizing Queen with a passion for dynamic data population and optimum user experience.

The Organic Slant

Gardening, Native Plants & Creativity in Western North Carolina

When I'm not at a screen, I'm outside with my hands in something. I'm interested in sustainable, native, and budget-conscious gardening in the Southern Appalachians- what belongs here, what thrives here, and how to tend a piece of land without overwhelming it.